Print Page   |   Contact Us   |   Sign In   |   Join
Enlightened HR Luncheon - Design Thinking
Tell a Friend About This EventTell a Friend

When: February 13th
11:00 AM - 1:00 PM
Where: Grand Street Cafe
4740 Grand
Kansas City, Missouri 
United States
Contact: Lori Maher McCombs, Executive Director
(913) 948-8623

Online registration is closed.
« Go to Upcoming Event List  



Robin Smith
Manager, Employment Brand Strategy
Hallmark Cards, Inc.


February 13, 2018 | 11:15 a.m. - 1:00 p.m.

Grand Street Cafe | 4740 Grand Blvd., | Kansas City, MO


Design thinking...learn how Hallmark is using it as a tool to rethink how HR designs and delivers integrated, employee experiences. HR is leveraging the experience of marketing and product development who work similarly to design integrated customer experiences. From these outcomes, along with external best practices, they have begun a journey to align their employment brand and employee experiences. Robin will share with you their journey to date -- where we've been, where we're going, what we've learned!


Robin Smith manages the employment brand strategy at Hallmark Cards. In this role, Robin oversees efforts related to employer marketing, employee experience redesigns and employee listening. She works to generate outcomes that will help increase engagement of current employees and those that will more competitively position Hallmark with its future workforce. Previously, Robin worked at Cerner Corporation where she delivered a comprehensive Cerner Careers rebrand, articulating Cerner's employer value proposition to candidates through a variety of media including mobile apps, video, social media and more. She worked with company leadership to understand Cerner's workforce growth needs and collaborated with a number of internal and external stakeholders to communicate those needs and develop long-term pipeline strategies in key growth areas. Prior to this, she held a number of different positions, including a strategist role on Cerner's Federal Government and Industry Relations team and on the Executive Events team where she supported Cerner's thought leadership brand. Robin has a B.A. in English and Communication from William Jewell College. She lives in Brookside with her husband Jeff, their two children, Brynlee and Colton and their overly-spoiled cat, Petey.


This program has been submitted for 1.0 hour of SHRM CP/SCP professional development credit through SHRM ( and will qualify for Human Resource Certification Institute (HRCI) recertification credit. 

Registration Fees

Members - $35

Non-Members - $50

Student Members - $10

Program Schedule

10:45 a.m. - 11:15 a.m. - New Member Orientation

11:15 a.m. - 1:00 p.m. - Luncheon & Program

A special thank you to our meeting sponsor

AFC Wealth Management

Membership Management Software Powered by YourMembership  ::  Legal